Eux Digital is a fast-growing digital agency with a bold vision: to create a standalone SaaS product that simplifies digital communication. Over the past three years, the team, led by Founder Rupert and Technical Founder Adrian, has been building an advanced SMS system featuring enhanced UI, carrier optimisation, automation, and a user-friendly interface designed for non-technical users.
Transitioning from an agency to a software business, Eux Digital invested heavily in R&D to bring its communication platform to life—all while continuing to deliver client services at scale.
For Eux Digital, the R&D Tax Incentive represented a vital opportunity to fund their ambitious SaaS development. But as a fast-growing agency transitioning into software, both founders were fully immersed in product development and business growth, leaving no time to navigate the complexities of R&D claims themselves.
They needed more than a transactional tax agent. The ideal partner would not only manage the claims from start to finish but also translate highly technical innovation into AusIndustry-ready documentation.
Speed was also critical: each year’s claim needed to be submitted within the first six weeks of the opening date to secure timely refunds. For a young business, consistent cash flow was essential to support the SaaS build without jeopardising ongoing agency operations.
At the same time, Rupert and Adrian were looking for a trusted advisor they could collaborate with long-term. They wanted to work with someone who could understand the nuances of their innovation work, guide them on best practices, and even become a partner they could confidently refer to their own clients.
As Rupert reflected:
“We wanted a partner who could make the process fast, clear, and reliable — so we could focus on growing the business while knowing our R&D claims were in safe hands.”
MiracleMint worked with Eux Digital to deliver a robust, hands-free R&D claim process tailored to their growth goals:
Early Planning & Fast Turnaround
Each year’s claim was prepared within weeks of the opening date, securing refunds quickly and strengthening essential cash flow.
Deep-Dive Sessions
A single, focused technical workshop captured the details of Eux Digital’s innovation work, minimising founder involvement to just a few hours per year.
Compliance & Maximisation
MiracleMint translated technical explanations into audit-ready documentation, accurately ensuring compliance while positioning projects to meet legislative requirements and claim the maximum eligible benefit.
Strategic Partnership
Beyond process management, MiracleMint guided Rupert and Adrian on best practices for building robust, defensible claims, becoming a trusted partner the founders could confidently refer to their clients.
Over three consecutive years, MiracleMint helped Eux Digital convert its R&D investment into meaningful cash flow returns that directly supported its SaaS journey:
Successful Multi-Year Claims
Across three years, with the support of MiracleMint, Eux Digital successfully secured:
In total, they successfully claimed $155,000, representing 43.5% of $358,000 in eligible R&D expenditure, maximising the financial benefit of their innovation efforts.
Founder Time Saved
The hands-free process reduced Rupert and Adrian’s involvement to just a few hours per year on R&D tax claims, freeing them to focus on scaling the business and advancing their SaaS platform.
Business Growth
The financial support helped Eux Digital more than double its turnover and positioned the company to spin off its SaaS platform into a standalone entity.
A Trusted Relationship
Beyond their own claims, Eux Digital gained a reliable R&D partner they could confidently introduce to their clients, building a long-term, mutually beneficial relationship.
Rupert summed it up simply:
“The support has been invaluable — fast, efficient, and friendly. We couldn’t have asked for a better partner as we grow into a software business.”
Looking for the same level of R&D tax advisory? Book a consultation with MiracleMint to discover how we can streamline your R&D tax process, ensure full compliance, and help you maximise your claim.
Join hundreds of founders with big ideas who have already claimed back millions.
