Advvy is an innovative media-tech business led by Director Tristan Ozinga. Having already raised over $1 million to fuel its growth, Advvy is on a mission to continue innovating with a media planning automation platform — a workflow integration system that streamlines campaign execution for media agencies.

The project’s aim is to generate new knowledge in:

• Predictive media planning through advanced algorithms
  
  
• Automation of workflow integration, reducing manual effort
  
  
• Data-driven decision-making, leveraging historical benchmarks, audience shifts, and campaign objectives
  
  
• Scalable systems built for external media agencies rather than internal-only use
  
  

By integrating data analytics, automation, and media expertise, Advvy is building a robust engine capable of generating detailed line-by-line media plans, transforming how agencies deliver campaigns.

Despite strong capital backing, Advvy faced several challenges as it scaled:

• Funding Development: With $141,000 in R&D expenditure, accessing the incentive was essential for extending runway and continuing innovation.
  
  
• Shifting From a Big Firm: Previously with a large firm, Advvy wanted a more nimble, relationship-driven partner who could handle the detail and understand the founder’s needs.
  
  
• Tax & Structure Complexity: With multiple entities and new assets emerging, the family group needed a clear corporate structure for wealth, investment, and asset protection.
  
  

Trusted Guidance: Tristan wanted a partner who could provide ongoing support across R&D, bookkeeping, tax compliance, and advisory — not just a transactional service.

MiracleMint provided Advvy with a multi-division, founder-focused partnership:

1. R&D Claim: Captured the automation and predictive planning project as eligible R&D, preparing a robust claim that maximised benefits.
   
   
2. Tax Compliance & Bookkeeping: Took over the company’s tax return, BAS lodgements, reconciliations, and ongoing bookkeeping to simplify operations.
   
   
3. Multi-Entity Tax Planning: Designed a group-wide tax strategy to manage business growth, integrate property and asset investments, and create long-term savings and protection.
   
   

Founder-Friendly Approach: Offered the personal, responsive support that Tristan wanted — handling the technical and financial detail while he focused on the business.

The partnership delivered both financial benefit and long-term strategic value:

• $61,000 R&D Offset Secured: From $141,000 in R&D expenditure, directly funding Advvy’s platform development.
  
  
• Runway Extension: Enabled Advvy to keep innovating beyond its initial $1m capital raise.
  
  
• Comprehensive Support: Beyond R&D, MiracleMint now manages tax returns, BAS, bookkeeping, and reconciliations.
  
  
• Strategic Tax Planning: Delivered a multi-entity corporate and family structure plan, integrating assets and enabling future tax savings and asset protection.
  
  
• Trusted Partnership: Tristan gained confidence in a partner who understands both the technical side of R&D and the strategic side of wealth and tax planning.
  
  

As Tristan reflected:

“MiracleMint gave us the confidence we needed — not just in our R&D claim, but in building a clear tax and wealth strategy for the family and the business.”