Truth and Dare Pty Ltd is a forward-thinking digital agency led by founder, Rinat Strahlhofer. As part of its innovation journey, the team spun off Lively App, a cutting-edge habit-forming platform designed to combat digital overload and its harmful effects on mental health, particularly among 16–25 year olds.
Lively integrates behavioural science, neuroplasticity, and cognitive behavioural therapy to help users build healthier digital habits. At its core, the app leverages adaptive algorithms and dynamic reinforcement systems that track user behaviour and deliver personalised real-time nudges.
By tackling one of today’s most pressing well-being challenges, Lively is more than an app; it is generating new knowledge in digital wellness and behavioural technology.
Developing the Lively App required significant R&D investment and came with multiple challenges:
Scientific & Technical Uncertainty
The team needed to solve complex problems in customising habit pathways and predicting user behaviour for effective digital well-being interventions.
Systematic Experimentation
Working with software partner HelloAgain, Truth and Dare had to conduct structured experiments to overcome uncertainty in adaptive algorithms.
Cash Flow Constraints
With $374,000 invested in their first year of R&D, the business needed financial support to extend its operational runway and sustain product development.
Minimal Founder Time
Rinat wanted the R&D claim process handled end-to-end, coordinating directly with outsourced developers and accountants, so she could focus on growing the product and team.
Confidence & Partnership
As a first-time claimant, Rinat sought reassurance that the claim would be robust, compliant, and processed quickly.
As Rinat reflected:
“I needed someone I could pick up the phone to, who would handle the complexity with our developers and accountants, and give me confidence this was going to be successful.”
MiracleMint provided a hands-on, strategic R&D solution tailored to Truth and Dare’s needs:
Direct Collaboration
The MiracleMint’s team worked closely with HelloAgain’s technical team, gathering detailed information directly from developers to work on the claims so Rinat’s involvement in the process was minimised.
Compliance & Maximisation
Our team structured the claim to accurately reflect experimentation with adaptive algorithms and behavioural systems, maximising eligible expenditure while ensuring audit readiness.
Seamless Process
By coordinating with Truth and Dare’s accountant, we ensured the claim was processed smoothly and refunds were received quickly.
Strategic Relationship
Beyond R&D, we became an extension of the team, offering guidance on financial modelling, capital raising, and grant applications as Lively continued to scale and grow over the years.
The partnership with MiracleMint delivered immediate and lasting value for Truth and Dare:
$163,000 Cash Offset
In their first year (FY22-23), Truth and Dare successfully claimed 43.5% of $374,000 in eligible R&D expenditure, accessing critical cash flow to support the Lively App’s development.
Extended Funding Runway
The refund allowed the team to sustain product development and prepare the app for market readiness without compromising other business operations.
Founder Time Saved
MiracleMint handled all communication with developers and accountants, reducing Rinat’s direct involvement to just a few hours and freeing her to focus on scaling the product and team.
Evolving Strategic Partnership
Rinat put it best:
“The R&D support gave us the cash flow to keep building. But beyond that, MiracleMint has become a true strategic partner — from financial modelling to grants, they’ve helped us grow with confidence.”
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